Customers & loyalty
Give regulars a reason to come back.
The guest who always takes the window seat should have a name on the till — and a reason to return.
Amina
Regular · 140 pts
Popular
Café crème
Croissant
Today
+12 MAD
140 pts
Regulars get lost between tools.
A stamp card in a drawer, a points app nobody opens, a notebook beside the till. Staff cannot use what they cannot find mid-service.
Loyalty lives next to the ticket.
Look up a customer, apply credit or points, and send an offer — in the same system that takes the order.
What you can do
Customer profiles
A name, a usual order, a history staff can actually open.
Loyalty credit and points
Reward visits in the same place as payment.
Targeted offers
A breakfast deal for regulars. Not a generic campaign.
No second app for staff
If it is not on the till, it will not happen at 10:40 on a Saturday.
Recognise, reward, return
01
Find the guest
Staff look up the customer at the counter.
02
Apply the benefit
Points, credit or an offer sit on the ticket.
03
They come back
The next visit already has a name attached.